DOOH Booking
Redesign to address high user abandonment rates during the purchase phase.
My Role and Contributions
As the product designer at Crossvertise GmbH, I managed the redesign from initial research to final implementation. I conducted user interviews, developed wireframes and prototypes, and iterated based on user feedback to improve the product.
Challenges
Simplifying Onboarding: Making it easy for new users to navigate the booking process.
Clarifying Information: Ensuring all necessary details were presented clearly.
Effective Communication: Implementing notifications to keep users informed throughout the process.
Design Process
Research: Utilised market analysis and user interviews to identify key needs and challenges.
Ideation: Facilitated brainstorming sessions to develop innovative solutions.
Prototyping: Created and iterated on prototypes to visualise solutions effectively.
User Testing: Conducted extensive user testing to gather feedback and refine our approach.
Iteration: Adjusted the product based on user input for better experience and engagement.
Results and Insights
The introduction of a simplified user flow led to a 35% decrease in bounce rates, indicating improved user engagement and satisfaction with the booking process.
Visuals and Prototypes
Detailed mockups and prototypes are available upon request, showcasing the design's evolution from initial concepts to the final product.
