Fixed Term Deposits
A secure way to earn interest on their savings.
My Role and Contributions
As the product designer at Sopra Banking Software, I oversaw the entire design process, from initial research to final user testing. My contributions included conducting user interviews, developing wireframes and prototypes, and implementing user feedback to refine the product.
Challenges
Onboarding: Simplifying the process for new users to create a fixed-term deposit account.
Information Clarity: Making complex data, such as interest rates and maturity dates, easily understandable.
Effective Communication: Designing notifications for important events, ensuring users remain informed.
Design Process
Research: Utilised market analysis and user interviews to identify key needs and challenges.
Ideation: Facilitated brainstorming sessions to develop innovative solutions.
Prototyping: Created and iterated on prototypes to visualise solutions effectively.
User Testing: Conducted extensive user testing to gather feedback and refine our approach.
Iteration: Adjusted the product based on user input for better experience and engagement.
Results and Insights
The introduction of a dynamic progress bar led to a 42% increase in user engagement, and user feedback highlighted significant improvements in managing fixed-term deposits.
Visuals and Prototypes
Detailed mockups and prototypes are available upon request, showcasing the design's evolution from initial concepts to the final product.
